SOÛLY

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This is a case project for a jewelry brand that believes in the power of feminine magic. With women as a source of inspiration and magic as an element of strength, handmade pieces are created with a message and spirit.  

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The core values were to design unique and timeless pieces that have meaning and symbolism.

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The challenge for the brand identity was to conceive that magical, elegant and immersive universe contrasting warm and vibrant tones that  are associated with positive feelings, power, joy and spirituality. Combined with lush typographic/ photographic details resulted in a brand that feels as familiar and refined as it is hopeful and transformative.

 

The impact on the planet is taken into account and the mission was to be responsible, conscious and transparent throughout the production process. That is why the packaging is  thought to save  the pieces and be reused or recycled.

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CREDITS

 

Photography /Jewels: Morgana Sanderson 

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SERVICES

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Web design

Brand identity

Advertising material design

Packaging design

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